In 2020, La Roche-Posay was the first dermocosmetics brand to launch a tube integrating cardboard, with -45% plastic vs. an average plastic tube. Since then, the brand rolled out the technology worldwide, extended it to another key franchise and keeps on working relentlessly with its partners to improve its impact and invent new solutions. Besides, the brand also lightened by 10% all its biggest bottles and launched the Lipikar 400ml eco refills with -77% plastic compared with an average bottle.